Skor Metaverse

  Mastercard’s innovative Web3 music initiative, The Mastercard Artist Accelerator, is set to conclude with an exciting showcase this month. The program will feature five international artists, empowering emerging artists by equipping them with essential tools and skills to navigate the digital economy. Each artist will debut their AI-driven single during a live-streamed event. The Mastercard Artist Accelerator Showcase Presented by Billboard is scheduled for Thursday, July 27, at 3 p.m. ET. The artist accelerator program adopted a unique approach to producing the performed tracks. Each artist produced a special single using the AI music studio, developed by generative AI music technologies leader Warpsound. The showcase concludes the community-centric Web3 program, which successfully saw over 100,000 people mint the limited-edition, multisensory Mastercard Music Pass NFT. Each song performed during the live showcase will be available for claim as an NFT on the OneOf Marketplace on...

LVMH ties up with Epic Games to launch immersive experiences for customer within the virtual world. The collaboration forged between the two parties would see LVMH looking to enhance its design pipeline by integrating advanced 3D technology and capitalizing on the expertise of Epic Games. Their common objective is to enhance customer engagement through Epic’s suite of tools that consists of real-time 3D creation tool, Unreal Engine, 3D modeling technology, and Reality Capture. LVMH will also use Epic’s Twinmotion and MetaHuman technology to develop a range of immersive experiences, which include virtual fitting rooms and fashion shows, 360 degree-view product carousels, augmented reality (AR) experiences, and digital twins for physical items. The announcement was made at the LVMH-sponsored VivaTech trade event, where attendees could embark on a virtual journey through Louis Vuitton’s fall 2023 men’s show that took place in January. Future initiatives may include immersive workshop tour...